If you’re unfamiliar with SEO (Search Engine Optimisation), you’re probably not aware that this is one of the most important features to a website. Without SEO a website would have fewer visitors and wouldn’t be as popular in search engines such as Google.

As a web designer, I pride in making your website the go-to place for your clientele. In order for myself to give you those results, SEO is important and is a vital tool to allow your website to be high in the list on Google and Bing, to name a few. How it works is: search engines, like above, use bots to gather information from pages and place them all into an index; this index is then applied through an algorithm that attempts to match all that data with your query. The higher the ranking for a website, the higher you’re shown in Google [for instance]! For a more visual explanation of SEO, please see the below video from Search Engine Land:

Let’s break Search Engine Optimisation down into three parts, quality, quantity and organic:

  • Quality of traffic: When you want visitors to view your website for the main purpose of using/buying your service or product, this is determined as quality. As opposed to paid ads displaying your website as something completely different, you’ll receive visitors who probably have no interest in your product but the traffic is received through the ads (I like to call this sort of thing “click-bait” … we’ve all fallen into these traps before… )
  • Quantity of traffic: With the right visitors viewing your website clicking through search engines, the higher (and better) the traffic will continue 
  • Organic results: Paid ads are seen on near enough every search displayed at the top. They could be completely irrelevant or have some relevance depending on the search. Organic traffic is any traffic that you haven’t paid for

SEO is no simple venture. It takes a lot of patience and skill to determine what would be relevant for potential visitors to bring them to your website. There are thousands of guides located on the web for SEO learning to boost your expertise on it; like I said earlier, it’s a highly important tool… no-one wants to be on page 2 of Google! Even so when statistically page one of Google usually receives 37% of visitors whereas page two receives 17% and as you imagine the percentage just gets lower by every page.

Search Engine Optimisation (SEO)